It was going to be a problem. I knew as I left the theater that there was a fundamental flaw in Scott Pilgrim vs. The World. A problem I overlooked because the any-and-everywhere ad campaign seemed to override the inherent issue. Scott Pilgrim has no mass appeal.
Kick-Ass hit the same wall earlier this year—pushing a fanboy fantasy on the masses and the masses met it with resounding indifference. To be fair, Kick-Ass has done very well on DVD, so word of mouth will eventually pay off for Scott Pilgrim, but the theatrical box office echoes the message Kick-Ass (perhaps even last year’s Watchmen) started. The public at large is not interested in real-life superheroes. Give them alternate universes like Gotham or fantasy futures like X-Men and the public will eat that shit up, but the “real life” superhero stuff ain’t selling. Continue reading “Scott Pilgrim vs. Mass Appeal”