You just can’t mess up your marketing

Subject of much discussion over the weekend was why Love and Other Drugs didn’t do better at the box office. On paper, everything was there for a nice little holiday hit. Charismatic leads—check. Potent chemistry for the romantic plot—check. Massive media push—check. Yet still Love and Other Drugs underperformed, pulling in a measly $9.8 million over a five-day holiday weekend. That’s really sad and unless Jake Gyllenhaal scores huge next spring with Source Code he’ll never be a Movie Star. We’ll be stuck with Channing Tatum who is missing a chromosome as our leading romantic star. Frak. Continue reading “You just can’t mess up your marketing”