No seriously, manage your expectations

Dear studio execs, production presidents, film investors and bean counters:

I’ve said it before and I’ll say it again. You people need to manage your expectations. When I open a newspaper log onto Deadline and read that a movie opens at number one with a $90 million take, and that people are calling this “soft”, or worse, “disappointing”, I get stabby. In what universe is earning NINETY MILLION DOLLARS in THREE DAYS “disappointing”? Continue reading “No seriously, manage your expectations”